Web3, NFTs, the metaverse, AR and VR are all powered by digital content. What’s an NFT without the art or music, or the metaverse without the environment and characters that inhabit them? It’s the quality of that content that engages and amazes your audience.
At Shutterstock, we’ve been building the foundation to power these technologies for the last 20 years. We’re experts in a wide range of mediums from 3D content, photography, video, animation, illustration and more. We’re your end-to-end creative partner from concept to completion.
When TV came on the scene, it became the number one way to advertise over radio and print. This happened again with the Internet, and is happening once more with the arrival of the metaverse, NFTs, and AR technologies. Customers use these technologies to find entertainment, socialize or express themselves in entirely new ways. Shutterstock Studios is an end-to-end agency and brand partner harnessing these emerging technologies to engage and grow your audience.
There is no one-size-fits-all when it comes to digital strategy. Knowing where to start with new technologies can be daunting, but we’ll teach you why they matter, how they can be used and help you define your strategic vision. When you work with Shutterstock Studios, our production experts act as an extension of your team, creating compelling digital content and experiences that add value to your business.
Some of the world’s largest companies are already experimenting with NFTs, and this evolving technology will become critical for brands to master as adoption increases. By offering digital assets with NFTs that can be collected, traded, and sold, you can create a community of fans and collectors around your brand’s products and services. You can also interact with your customers in ways unlike ever before. NFTs are in essence a deed of ownership for digital content, and digital content is what Shutterstock is best at. With over 400M digital assets and a talent network of over 1.4M contributors, Shutterstock studios is your one-stop-shop for NFT activations.
Augmented reality (AR) gives consumers unique experiences with the convenience of tapping into their mobile devices. By creating layers of digital information on top of our physical world, AR unlocks endless possibilities for brands to interact with their customers in new ways, letting them try products before they buy them, get more information about a product at the point of sale or turn the real world into an interactive game… The possibilities are endless! Our team can take your concept, elevate it and create unforgettable AR experiences that are true to your brand.
Today, so many different experiences can happen through 3D, and the quality of those experiences are only as good as the content that inhabits them. AR, gaming, the metaverse, NFT and interactive experiences have a huge need for 3D content to make those worlds come alive. Our 3D content marketplace, Turbo Squid, is the largest in the world, with well over 1M pieces of 3D content available to creators. We have a talent network of over 70,000 3D contributors, so if our storefront doesn’t have what you need, we can build it for you. If you’re tapping into any of these new technologies, we’ve got you covered for all of your 3D content needs.
We can bring your physical, digital, and hybrid experiences to life. If you need to hire talent, social influencers or staff, we can help you craft a flawless event. We have the real-world and virtual production experience to deliver engaging and unique activations.
Gaming is an effective tool in any marketer’s toolbox. Games have extremely high engagement, which means more time interacting with your brand. Games let you tell your brand’s story by making your audience an active participant, rather than a passive spectator, enabling better message retention. Most importantly, games are fun! Engaging games generate immense loyalty and even create communities around them, which is what we help brands harness.
The Metaverse and Web3 are changing the way brands interact with their customers by bringing them together into a community. These communities can be powerful tools for building brand loyalty. Harnessing the power of communities requires brands to have open communication channels, where everyone who participates has a voice. We can help you grow and manage your community across all social media and communication platforms. We’re here to help you effectively excite, educate, and manage your community.
Digital Content Powerhouse
Shutterstock has the world’s largest collection of digital content. With millions of assets to choose from, you will have ample, cost-effective options. So whether you need 3D models, stock photos or video footage, chances are we have it in stock.
Global creative and talent network
Over the last two decades, our talent network has grown to include the world’s best digital creatives. Having this vast community of experts means that we can handle requests of any size and complexity. We’ll find the talent best suited to bring your vision to life and make it uniquely yours.
Multifaceted production expertise
We’re the go-to strategic digital content partner for many of the world’s biggest brands. They rely on us to produce photography, video, illustration, 3D content and 3D animation. Now, we’re invested in NFTs, games, AR and interactive experiences.
Category-expert directors and producers
The Shutterstock Studios team is made up of passionate experts with backgrounds from a wide range of industries, including advertising, media, entertainment and gaming. We have a diverse, global team and that’s our secret sauce; together we are greater than the sum of our parts.
Technology we use
We have expertise in multiple blockchain technologies including Ethereum, Polygon, Solana, Binance and many others. Whether it is using React, Infura or Pinata, we can help you with your smart contract and Web3 needs.
We are industry professionals with decades of industry experience in photography, film and 3D production. Our team’s roots come from some of the most prominent names in media, advertising, entertainment and gaming, including Viacom CBS, Vice Media, Sky Media, AMC, BBC, MTV, IFC, Amazon, Leo Burnett, Charlx, Ubisoft and 1518 Studios. We have a deep understanding of client needs, and how to deliver expertly-produced content, no matter where you are in the world.
You’ve heard the term, but what are NFTs? NFTs are proof of ownership of unique digital items. They can be any form of digital content, including music, images, videos, or GIFs.
The reality is that most content people own is in digital form, from photos and music to games. People are spending more time and money on digital experiences. They are using them to meet friends, socialize, and more. As with the physical world, they want to own digital things that represent them and who they are. With NFTs, you can own a slick pair of shoes in your favorite game, just like the ones in your closet. Plus, NFTs also offer people the opportunity to sell, trade, or gift the things they buy in virtual spaces.
It’s important to note that NFTs can be more than images; they can be experiences or things you’ve earned. Imagine being able to sell or purchase loyalty points for your favorite brand. Or, having the ability to vote on the direction of a business because you own some of their NFTs. As a brand, you can offer digital items or experiences as NFTs to let your customers experience your brand in ways you couldn’t have imagined a few years ago.
Think of the metaverse as an immersive and persistent experience, where a digital version of yourself can explore, interact, shop and experience just about anything you can do in the real world. Only here, you can explore the infinite number of things that are only possible in the digital world too.
The metaverse needs to be accessible to everyone through any device and have interoperability for all content and experiences we create for it. While that doesn’t exist yet, based on the current pace of investment and technological development, it won’t be long before it does.
Games and platforms like Fortnite, Sandbox, Decentraland and Roblox are playgrounds to experiment with what the metaverse could become. Whether or not your customers are metaverse-native yet, we can guarantee that they soon will be. We want to help your brand get ahead of the curve by experimenting now and building toward the future.