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Localized reports

France

It can be scary to venture into unknown territory—or it can be a thrilling new adventure. In France, the big trends to watch come from both angles, with some creators diving into darkness, while others are embracing the adventurous spirit of exploration. Whether you’re looking to go far from home, or deep into the unknown, our data shows these trends will dominate the creative scene in 2022.

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01.Mysterious Realms

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Feeling spooky? French designers are embracing the darkness, with a frightful desire for imagery on the scary side. Searches for horror-themed content likewitchcraft, ghosts, anddevilish monstersare on the rise, withdark, mystique, andgrimoire rounding out a terrifying new trend.

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Feeling spooky? French designers are embracing the darkness, with a frightful desire for imagery on the scary side. Searches for horror-themed content like witchcraft, ghosts, and devilish monsters are on the rise, with dark, mystique, and grimoire rounding out a terrifying new trend.

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Shutterstock Search Increases

  • uparrow
    165
    WITCHCRAFT
  • uparrow
    155
    HORROR
  • uparrow
    149
    GHOST
  • art
  • dog
  • ghost
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Content Catching Clicks

Most clickable visuals ranked by CTR

image-icon
Videos
  • #31
    AXE
  • #45
    VULTURE
  • art
  • dog
  • ghost
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02.Far-Off Flavors

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France is known for its rich culinary tradition—but some creatives are looking beyond their borders and exploring cuisine from around the world. Searches for mochi, maki, sushi and nori are up, along with chili con carne and risotto, showing that French foodies are drawing inspiration from around the globe.

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02.Far-Off Flavors

2022-tag

France is known for its rich culinary tradition—but some creatives are looking beyond their borders and exploring cuisine from around the world. Searches for mochi, maki, sushi and nori are up, along with chili con carne and risotto, showing that French foodies are drawing inspiration from around the globe.

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Search

Shutterstock Search Increases

  • uparrow
    241
    MOCHI
  • cup
  • food
  • snacks
shutterstocklogo

Content Catching Clicks

Most clickable visuals ranked by CTR

image-icon
Images
  • #89
    CONFECTIONARY
video-icon
Videos
  • #06
    ABSINTHE
  • #27
    PITA
  • cup
  • food
  • snacks

03.Tickets, Please

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Optimism abounds in the new year, and we’re predicting travel will take off—literally, in one sense, as airport, airfield, and avion vintage appear prominently in our data. Travel terms like backpack, tropical resort, hotel, and luggage indicate that for France, 2022 is going to be a year to get out and explore new horizons (fingers crossed!).

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Optimism abounds in the new year, and we’re predicting travel will take off—literally, in one sense, as airport, airfield, and avion vintage appear prominently in our data. Travel terms like backpack, tropical resort, hotel, and luggage indicate that for France, 2022 is going to be a year to get out and explore new horizons (fingers crossed!).

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Search

Shutterstock Search Increases

  • uparrow
    259
    BACKPACK
  • uparrow
    192
    EVERST
  • tent
  • per
  • travel
shutterstocklogo

Content Catching Clicks

Most clickable visuals ranked by CTR

image-icon
Images
  • #15
    LUGGAGE
  • #19
    HOTEL
image-icon
Videos
  • #10
    PORTHOLE
  • #37
    AIRPORT TERMINAL
  • tent
  • per
  • travel

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