France
It can be scary to venture into unknown territory—or it can be a thrilling new adventure. In France, the big trends to watch come from both angles, with some creators diving into darkness, while others are embracing the adventurous spirit of exploration. Whether you’re looking to go far from home, or deep into the unknown, our data shows these trends will dominate the creative scene in 2022.
01.Mysterious Realms
Feeling spooky? French designers are embracing the darkness, with a frightful desire for imagery on the scary side. Searches for horror-themed content likewitchcraft, ghosts, anddevilish monstersare on the rise, withdark, mystique, andgrimoire rounding out a terrifying new trend.
Feeling spooky? French designers are embracing the darkness, with a frightful desire for imagery on the scary side. Searches for horror-themed content like witchcraft, ghosts, and devilish monsters are on the rise, with dark, mystique, and grimoire rounding out a terrifying new trend.
Shutterstock Search Increases
Content Catching Clicks
Most clickable visuals ranked by CTR
Videos
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#31
AXE
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#45
VULTURE
02.Far-Off Flavors
France is known for its rich culinary tradition—but some creatives are looking beyond their borders and exploring cuisine from around the world. Searches for mochi, maki, sushi and nori are up, along with chili con carne and risotto, showing that French foodies are drawing inspiration from around the globe.
02.Far-Off Flavors
France is known for its rich culinary tradition—but some creatives are looking beyond their borders and exploring cuisine from around the world. Searches for mochi, maki, sushi and nori are up, along with chili con carne and risotto, showing that French foodies are drawing inspiration from around the globe.
Shutterstock Search Increases
Content Catching Clicks
Most clickable visuals ranked by CTR
Images
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#89
CONFECTIONARY
Videos
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#06
ABSINTHE
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#27
PITA
03.Tickets, Please
Optimism abounds in the new year, and we’re predicting travel will take off—literally, in one sense, as airport, airfield, and avion vintage appear prominently in our data. Travel terms like backpack, tropical resort, hotel, and luggage indicate that for France, 2022 is going to be a year to get out and explore new horizons (fingers crossed!).
Optimism abounds in the new year, and we’re predicting travel will take off—literally, in one sense, as airport, airfield, and avion vintage appear prominently in our data. Travel terms like backpack, tropical resort, hotel, and luggage indicate that for France, 2022 is going to be a year to get out and explore new horizons (fingers crossed!).
Shutterstock Search Increases
Content Catching Clicks
Most clickable visuals ranked by CTR
Images
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#15
LUGGAGE
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#19
HOTEL
Videos
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#10
PORTHOLE
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#37
AIRPORT TERMINAL
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Global Trends
Every year, we also dive into what's popping up across the world by isolating a few interesting and growing trends in individual countries. Check out the Creative Trends from all 4 corners of the map.
canada
UNITED STATES
mexico
brazil
chile
argentina
spain
united kingdom
norway
netherlands
france
switzerland
germany
italy
russia
egypt
south africa
united arab emirates
thailand
taiwan
singapore
Australia