To authentically connect with audiences around the world, diversity in marketing is crucial. More and more, studies reveal that people want to feel represented in the media they consume—and it’s up to marketers to respect and celebrate their consumers’ identities.
At Shutterstock, we want to empower our customers with the content and tools they need to make their ideas become accomplishments, and to ensure that different perspectives help build meaningful, authentic connections. That’s why we track diversity trends across media worldwide, in order to help those who want to tell more inclusive stories.
Transgender, gender-fluid, and non-binary representation matters more than ever. As we break barriers and challenge old norms, the media should reflect a gender landscape that includes his, hers, theirs, and beyond.
Most marketers agree that gender equality is an important factor, with Brazil leading the pack at 74% of those surveyed in agreement, while Germany trails at just 53%. Still, more work needs to be done to translate that sentiment into wider action.
